Spinuzzi, C. (2017). Introduction to special issue on the rhetoric of entrepreneurship: Theories, methodologies, and practices. Journal of Business and Technical Communication, Vol. 31(3) 275-289. Print.

Spinuzzi, C. (2017). Introduction to special issue on the rhetoric of entrepreneurship: Theories, methodologies, and practices. Journal of Business and Technical Communication, Vol. 31(3) 275-289. Print. 

In this introduction to the special issue, Spinuzzi uses the fictional story of Ada as a controlling metaphor of sorts; Ada is an entrepreneur. 

In this article, too, Spinuzzi reviews the literature on rhetoric and entrepreneurship from both inside and outside of the field of rhetoric. 

Interestingly, it seems like Spinuzzi conducted his search for article outside of the field of rhetoric by using the word rhetoric. "In an influential article in management studies, Alvesson (1993) argued that “a crucial dimension of a knowledge-intensive organization concerns the struggle with...ambiguity, which leads to efforts to refine various rhetorical strategies” (p. 97). Elsewhere, Alvesson (2001) argued that due to this ambiguity,

the demands on the agents involved in terms of providing convincing accounts of what they do, and what sort of people they are, become central. This means that rhetorical skills and rhetorical acts become highly significant for the constitution of the company, its workers, activities and external relations. . . . Rhetoric, then, is not just external to the core of knowledge- intensive [work], but is in a way its core. Rhetoric does not simply mean persuasive talk being in some kind of opposition to “reality” or “truth,” but refers to elements of argument and persuasion which may, or may not, be backed up by “facts.” . . . Organizations and jobs that score high on ambigu- ity—such as the ones we are addressing here—cannot be managed without skills in, and attention to, rhetoric. (p. 871)

Alvesson cited no rhetoric scholars in either article. But in its broad outlines, his description does seem to accord with what we in the field mean by rhetoric." Probably didn't search for articles for that long then!

"Studying entrepreneurship specifically, Green and Li (2011) used Alves- son’s (1993) article as their point of departure. Green and Li characterized rhetoric in terms of classical rhetoric (Aristotle and Cicero) and new rheto- ric (Burke and Perelman and Olbrechts-Tyteca). Their gloss revolves around agency: “Classical rhetoric focuses on how we use words” while “new rhetoric focuses more on how words use us” (p. 1671). Drawing on Burke, they combined the two in order to better understand institutional logics. This work also builds on Green’s (2004) earlier work using rhetor- ical theory to reconceptualize the diffusion of managerial practices. These articles present rhetoric in a relatively expansive way although they tend to focus on words and sequence." They can't be using institutional logics in an OOW sense, I don't think. The "diffusion of managerial practices" is interesting. 

"In Vealey and Gerding’s (2016) recent teaching case, they explored how to incorporate crowdfunding into the professional communi- cation classroom while emphasizing its social, civic, and ethical dimensions." You've got to read this one for sure. 

The literature review makes so much more sense now. "In terms of identity, Fraiberg (2013) continues his previous work in “Startup Nation: Studying Transnational Entrepreneurial Practices in Israel’s Start-Up Ecosystem.” Returning to the Israeli start-up ecosystem, Fraiberg applies the construct of mobility systems to understand how entre- preneurs in Israel’s extraordinary start-up community weave themselves into dense transnational networks. The construction of entrepreneurial iden- tity turns out to be vital in this account. By examining how “actors, texts, objects, policies, cultural practices, narratives, and institutions” interacted to construct these networks, Fraiberg concludes that studies of such innova- tion systems must “account for these densely intertwined streams of chained activity,” streams that are “dynamic, changing, and densely knotted with other such systems in and across near and distant spaces.”" Spinuzzi reads the three articles (Fraiberg; Jones; and Gerding and Kyle P. Vealey) in terms of identity, community, and persauasion, respectively. 

It looks like there are two articles by Gerding and Kyle P. Vealey. 

The two sections (the inside and outside ones) are organized around these topos:

• Rhetoric and identity
• Rhetoric, culture, and community
• Rhetoric and persuasion

https://utexas.box.com/s/7w97af357ujgtftxii53jcjbhscum8r9