Spinuzzi, C. (2015). Special issue of JBTC on the rhetoric of entrepreneurship: Theories, methodologies, and practices. Journal of Business and Technical Communication, 29(4), 504-507.

Spinuzzi, C. (2015). Special issue of JBTC on the rhetoric of entrepreneurship: Theories, methodologies, and practices. Journal of Business and Technical Communication, 29(4), 504-507. 

This opening intro thing was super short, but it has a good definition of entrepreneurship throughout. 

This was a very spinuzzi thought. "From developing an idea to researching the market, from sketching out the busi- ness model to describing the value proposition, from gathering customer feedback to pitching a product, entrepreneurs must perform many small arguments that form a larger coherent argument."

Definition. 

• "Entrepreneurship—roughly, the process of discovering and conceptualizing problems and then solving those problems with innovative solutions—has garnered considerable attention lately in a variety of contexts."
• "In each of these contexts, entrepreneurship involves a process of identifying new opportunities and building an organization—and a set of arguments—to take advantage of them. This process is well developed in business but applies beyond it as well."

Spinuzzi expands each of those in what follows in order to make the definition of entrepreneurship capacious. 

• arguments
• opportunities
• process
• beyond (breadth beyond business)

https://utexas.box.com/s/wxvhdgeq3jzhvy7cegfaahi58vwlrg88