Sabaj, O., Cabezas, P., Varas, G., González-Vergara, C., & Pina-Stranger, Á. (2020). Empirical literature on the business pitch: Classes, critiques and future trends. Journal of technology management & innovation, 15(1), 55-63.

Sabaj, O., Cabezas, P., Varas, G., González-Vergara, C., & Pina-Stranger, Á. (2020). Empirical literature on the business pitch: Classes, critiques and future trends. Journal of technology management & innovation, 15(1), 55-63.

This paper was a literature review. In it, Omar and Paula and colleagues review the literature on the pitch using three different questions.

• 1. What are the general attributes of the literature regarding the pitch? 
• 2. How is the pitch defined and named in academic literature? 
• 3. How can empirical studies be classified?

While they initially find 43 articles, they whittle it down to 23. In order to be considered, the article had to answer one of the above questions.

The results section is organized around three different tables

• Pitch classes definitions
• Purposes in pitch definitions
• Three types of empirical literature on the pitch

The pitch classes are

• Pitch 
• Elevator pitch
• Entrepreneurial pitch
• Business pitch
• Venture pitch
• Crowdfunding pitch
• Techno Pitch

The definitional table is also organized around those terms. 

The three types of literature are

• Reception studies
• Linguistic and discursive features
• Process, evolutionary, dialogical research

I didn't get a whole lot out of this article, except the pitch metaphor part was interesting. I'm also skeptical that the term pitch comes from sports. 

This was important. The reception studies bit. They say that reception studies is the OG. They didn't use that term of course. But they said in here that in a lot of cases reception studies didn't even use the term pitch, so that might be something to check out. 

I don't even know if there's a way out of this per se, but it was interesting to read that so much of this literature is correlated to success--kind of like how you want to write that Crunchbase paper, which would measure the index against how much money the startup made during their seed stage or whatever. 

You were also thinking about an article on visual rhetoric but that has nothing to do with this article. 

https://utexas.box.com/s/uj616hpzv9s5fi0tk3kn5os2r9bibnig